There’s no hiding that the social web is turning more and more visual by the day. The staggering fact that we have taken more pictures in the last year than have been taken in human history further supports this notion.

Many brands have faced this head on, creating some imaginative and interactive digital PR campaigns. However, others have been slow to adapt, and in an ever-changing market failing to adjust could be a consequential mistake.

There are many social platforms you can use to display your work, and you don’t necessarily have to be present on all of them to be deemed successful. In fact, rather than having numerous accounts and not enough time to upkeep them appropriately, it is probably better to focus on one you believe will benefit you most.

So, what are the most popular visual social networks at the moment, and what do they do?

Pinterest: Pinterest is a virtual pinboard that allows you to ‘pin’ your favourite images from around the web, collating them in one place. You can create different pinboards and name the photos accordingly. If your followers like your content, they can ‘re-pin’ allowing your images to appear in one of their own pinboards. This spreads the reach of the pictures tremendously and is a great way of showcasing what your brand is all about.

Instagram: This two-year-old mobile app is now a social network in its own right with a 50 million user base that continues to grow daily. It allows you to apply different filters to images giving them a different feel and theme, enabling you to be creative with what you share. This app has been used successfully within digital PR campaigns as a form of crowdsourcing.

Facebook: This may seem obvious as many brands religiously set up a Facebook page. However, there are many examples of brands failing to adapt their profile to the new layout. It has turned considerably more visual with the introduction of the cover photo, larger picture displays and the ability to highlight photos so they appear double the size on your timeline. Within a digital PR campaign these attributes can be used with beneficial results, like highlighting a post that has had a lot of positive responses and a cover photo that represents your brand personality.

There is no escaping from this new visual era and luckily for digital PR campaigns, photos and videos can only help to enhance the message.

By: Dave Smith

Tagged as: Branding Blog

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